Jun 4, 2014
Creative photo series by Gem Fletcher
- an award winning Art Director collaborating with Photographers across the world. Click here
for the link.
May 5, 2014
" In my artwork, I produce visual reflections on the interaction between cultural topics like aesthetics of the self (appearances), emotions (and their relation with values) and behaviour (patterns of interaction). Photography has allowed me to construct images raising questions about current stereotypes on issues like immigration, consumerism, or romantic love. My pictures often include characters portrayed on backgrounds with a particular social narrative. I play with the appearance of these characters (for instance, the aesthetics of a successful life) to reflect upon issues like the achievement of wills or the expression of unsatisfied desires in the consumerist society.My pictures are often produced through a complex process, since I require the involvement of a number of specialists: actors, assistants, stylists, etc. A shooting session usually involves spending many hours in production before and after the actual shooting. For instance, searching for locations and characters is a long and ever changing process. In fact, I usually keep record of the process by video capturing all situations in relation with my work. My relationship with all these people is essential to the final result." - Marta Soul