Lee Skinny Jeans Packaging


‘ With the Lee Skinny campaign generating a mad rush at all Lee stores, we decided to take it one step further. Lee wanted to be the brand for skinny jeans. So we created a packaging design that matched the season’s hottest trend – skinny. Needless to say, the packaging received just as many compliments as the ladies wearing the jeans themselves. In no time, people were spotted with skinny bags; everybody knew what they had just purchased and from where. The packaging also added to the visual merchandising of Lee stores. ‘ Link here.


5 Comments, Comment or Ping

  1. jithin das k

    m a fan of lee.but i just wondered just after i saw this package,,but i only saw dis in website,,hmm anyway its loks good,,but i dont have any idea about its dimensions,,,,,wow’

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  5. Ludie Quastad

    For many, finding the perfect pair of jeans becomes a quest. Jeans are not all made the same, and since there are many styles to choose from, it can be difficult to find a pair that fit exactly the way you want them to. Popular styles include low rise, boot cut, skinny jeans, and flares. Choosing the right style usually means trying on a few before finding one that suits your body type. In addition to denim styles, there are also a variety of colors to choose from. While light colored blue jeans are usually worn during the day, darker denim is worn at nighttime. But many people wear dark denim during the day as well. Jeans are also available in different colors such as black, grey, and red.;

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